Qualitative Health Research Consultants is a full-service research firm. We use state-of-the-science qualitative methods to collaborate with clinical, health services, and public health researchers. QHRC offers consultation at every phase of research, from helping investigators write fundable grants, to designing and implementing small pilot demonstration projects, to training and supervising research staff on large-scale, multi-site and multi-year clinical trials and policy evaluation projects.  

Cameron MacDonald, PhD
Principal and Co-founder

Curriculum Vitae


Cameron Macdonald is the Principal and Co-founder of QHRC.  She has taught Qualitative Research Methods at the graduate level for over twenty years.  Prior to founding QHRC, she served on the faculty of Harvard University, UW-Madison, and the University of Connecticut.  She received her PhD in Sociology from Brandeis University.

The author of numerous books and articles based on ethnographic and interview methods, Macdonald completed an NIH-funded Certificate in Clincal and Translational Research at the University of Wisconsin School of Medicine and Public Health. She has served as Co-investigator and Methodologist on numerous clinical, translational, and health policy projects. Dr. Macdonald brings advanced skills in focus group facilitation and stakeholder engagement, as a trainee of Richard Krueger and a graduate of the Journey of Facilitation and Collaboration at the University of Wisconsin-Madison.

Dr. Macdonald oversees all aspects of qualitative research design, data collection and analysis at QHRC.  She especially enjoys working with investigators on grants and assisting researchers in disseminating their results.  

Her research interests involve patient-centered care, with a special focus on surgical outcomes, cancer care, and end-of-life care.