Research Project Summary
Focus Groups to Understand How Young People Interpret Instagram Vaping Posts
Instagram posts often serve as an unregulated form of de facto advertising. This study sought to learn how young adults with varying degrees of exposure to cigarette and vape use interpret Instagram mediated claims about the use of e-liquids.
The QHRC team assisted with the development of focus groups scripts, provided independent facilitation of twelve focus groups, and transcribed and de-identified all audio.
Linnea Laestadius, PhD, MPP
Zilber School of Public Health
University of Wisconsin Milwaukee
National Cancer Institute
Assessing the Appeal of Instagram Electronic Cigarette Refill Liquid Promotions and Warning Among Young Adults: Mixed Methods Focus Group Study
PubMed ID: 31763987
Young Adult Identification and Perception of Hashtag-Based Vaping Claims on Instagram PubMed ID: 32506949
Overview of Qualitative Research Performed
Official Project Title
Utilizing Instagram for E-Cigarette Risk Communication