At QHRC we pride ourselves on using our qualitative data to enhance and build on large-scale quantitative datasets. We have found these approaches useful:
Explanatory Sequential Design
Using the qualitative data following a large survey to explain “how” and “why” the results are what they are.
Exploratory Sequential Design
Using the qualitative data to develop a hypothesis, followed by a large-scale survey to test that hypothesis in a larger sample.
Convergent Parallel Design
Both datasets are developed independently and the results are combined to enhance the overall interpretation.